Provide strategic advice and manage implementation needs for clients at the intersection of creativity and technology.
▪ Evaluate, recommend and implement workflow solutions (Adobe Workfront Certified Professional) for marketing teams at major corporations including American Express, Anthem Health and several other clients

o Developed new KPI’s for business leaders to enhance team’s performance across production and financial goals
o Optimize work experience for creative professionals based on analysis of team’s culture. Focus on identifying needs, documenting solutions and training users to implement new workflows and utilize best in class management tools
▪ Build and launch digital products to enhance clients’ competitive advantages
▪ Developed content strategy including content audit, taxonomy, u/x and style guide for major branding agency and their client -- a top ranked business school

Managed the various products that drive the Enterprise Content Management System to deliver business efficiency, content availability and channel optimized assets across Scholastic's print products, web sites/stores and eBooks.

• Drove product roadmap in an agile environment, managing story development, feature release timelines and increase development team's velocity
• Led the requirements gathering, tool selection and enterprise wide adoption of Workfront. This provided greater through put to production, marketing and design teams, and gave executive leadership improved visibility to deliver strategic insights
• Product Owner of Google Suite driving adoption across the enterprise and evangelizing tool set for business goals leading to the reduction of redundant tools across the organization

Direct all operations for this restructured business unit including financial management, technology, and overall infrastructure to support rapid growth (10 people and $13MM revenue in 2013 to 40 people and $50MM in 2016) in an intensely competitive environment.

• Manage and develop a top-level account services team across 40+ live projects. Lead two functional teams of ten directors and managers.
• Scaled overall team by managing the sourcing and hiring of talent and specialized vendors to support the 4X revenue growth.
• Developed cost accounting reporting tool to supply upper management and corporate finance teams a comprehensive way to track expenses on multiple levels.
• Reduced time to market for content development by three to five days by integrating and migrating Content Management System ("CMS") and other tools onto Amazon Web Services.

Steered a team of 6 Web Developers charged with creating a CMS to integrate with Google DoubleClick Studio and Down Jones infrastructure to produce $25M in ad related revenue in 2014.

• Streamlined web production and reduced time to market by 50% by defining product suite and building a back end CMS to reduce bottlenecks and improve collaboration.
• Formulated pricing strategy, tools and quoting process that allowed products to be sold by the full set of WSJ ad sales team, increasing exposure from 2 reps to 300 and growing pipeline by 5X.
• Developed QA procedures that improved quality and reduced load time by 75%.

Provided astute planning and management of all aspects of scoping, pricing, development and implementation of all digital products.

• Launched 2 white label iPad apps for premier asset management firms, overseeing vendor and internal teams using native xCode, K4 CMS and Adobe DPS. Delivered both apps within 90-day schedule on time and under budget.
• Migrated print newsletters to WordPress CMS. Sourced and hired developers, managed project teams and delivered new custom environments within 90 days.
• Managed multiple teams of print and digital vendors including local and international developers.

Drove strategic planning and management of components of the Print On Demand business, the largest revenue generator of the division.

• Led a team of 4 Marketing Managers with 12 clients, generating over $15M in revenue annually.
• Re-defined leading product's marketing strategy, making it more user friendly, broader in scope and faster to market.
• Launched twelve new document types across five clients.

Cultivated relationship with largest client. Led quarterly review meetings with senior management team, managed software development lifecycle and developed training programs for client across multiple office locations.

• Drove a CAGR of 22% in revenue over 4 years by integrating more products onto the platform as clients underlying business grew.
• Managed print and software vendors to define and meet product specs and measured and ensured adherence to SLAs.
• Oversaw P/L, including invoicing, collection and forecasting; built invoicing and forecasting tools utilizing Excel VBA and MS Access.

• Serve as President of a 30-unit Condominium in Park Slope Brooklyn
• Poll Worker for 2020 election year
• Developed Pokémon Go app to improve player’s battle strategies and inventory management
• Developed news aggregation tool to explore how publishers cover stories differently
• Built several computers from component parts to improve performance and reliability
• Enjoy long distance biking, grilling proteins and spoiling my aging dog